Vans Shoes in Ethiopia

 The Van Doren Rubber Company opened its doors in California in 1966. Within a few years, all members of the skateboard culture chose Vans as their favorite brand. Vans still embodies this unmistakable Southern California spirit to this day.

Each brand has a model with which they started their journey. It is she who is the first important brick laid in the foundation. Such silhouettes, as a rule, today have a canonical status and are icons in certain areas.

On May 15, 1966, the very first Vans store opened at 704 East Broadway in Anaheim, California. The store only sold a few models. In those old days, Vans sneakers did not have their current names, but only numbers. One of the models then in the store wore a number

Plimsoll essentially has a similar meaning to a shipping term like "waterline". And the waterline, in turn, is the line of contact of the calm water surface with the hull of a floating vessel. A similar horizontal line was also present on the sneakers. It was a kind of mark. If the water went beyond this line, then, most likely, the one wearing these shoes will get their feet wet.

In the mid-70s, skateboarding developed rapidly. Skaters of the time were trying to find the shoes that would suit their needs. One of those models that then attracted the pioneers of skateboarding was Style

The pioneers of skateboarding started wearing Vans shoes even before the brand began to focus on this street culture. Californian sneakers attracted skaters of the time for their durability, functionality and affordable prices. By 1976, Vans became fully aware of  Vans Shoes in Ethiopia their relationship to the skate community. The brand began to advertise in skateboarding magazines and sponsor riders.

Skateboarding progressed inexorably, the level of riders grew, new tricks appeared. Of course, the needs of skaters also grew. This primarily concerned shoes. Vans, in addition to its advertising activities in the skateboard scene, began to produce sneakers more adapted for skateboarding. Who, if not the skaters themselves, can learn about all the specifics of skateboarding to create the appropriate shoes?

Vans turned to Stacy Peralta and Tony Alva for help. These two legendary personalities were at the origin of skateboarding. In 1976, the Style model was upgraded

Style

Some time after the birth of Style

The first who tried the notorious "Jazz Stripe" was the model number 36 (Style

35 years have passed, and Old Skool has not lost its popularity. The model moves from collection to collection, trying all sorts of colors. Old Skool is one of the most sought-after models when it comes to collaborations. This silhouette has already managed to carry on itself an uncountable number of interpretations, while continuing to appear all in new guises.

In the 70s, skateboarding continued to gain momentum inexorably. New talents emerged who were those potential "pro-riders." Sponsors, contracts are commonplace these days. It's hard to imagine modern skateboarding without this. In the 70s, this, of course, was also practiced, but still this was a novelty.

The first lucky person in skateboarding history to get cash checks was StacyPeralta. And he received these payments from Vans. “Vans was the first company to see us as skateboarders and take us seriously,” says Peralta.

In 1977, model number 38 was born (Style

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